Sentence examples for purpose brands from inspiring English sources

Different jobs demand different purpose brands.

In the pursuit of purpose, brands must avoid the temptation to co-opt culture and push to re-discover what they likely already know is true but can be expressed and acted upon with conviction in an era where customers are buying both a brand's value AND values.

(Purpose branding refers to efforts by marketers to be socially responsible in addition to their financial objectives).

When a purpose brand is extended to products that target different jobs, it becomes an endorser brand.

Mr. Markson will also take on a new post at Ogilvy Public Relations, as chief creative officer for a new purpose branding initiative across various practices at the agency.

For example, Ogilvy Public Relations recently hired an executive from Edelman, Mitch Markson, whose duties will include serving as chief creative officer for a new purpose branding initiative that will reach across various practices at that agency.

But, over time, the power of an endorser brand will surely erode unless the company creates a new purpose brand for each new job, even as it leverages the endorser brand as an overall marker of quality.

Most of today's great brands--Crest, Starbucks, Kleenex, eBay, and Kodak, to name a few--started out as just this kind of purpose brand.

The F.D.A. said data so far did not indicate problems with Bausch & Lomb's ReNu MultiPlus or ReNu Multi-Purpose brands.

Thus all should be right with the world.At least, for the lovers of Mr. Disney and his all-purpose brands of make-believe, designed to please grown-ups and children, for make-believe abounds on the bill.

With the support of Sustainable Brands and the Ray C. Anderson Center for Sustainable Business, we've studied many social-purpose brand programs and have worked with close to a dozen leading brands to design growth-focused social-purpose strategies.