But the Kardashian show is not about an eccentric family living conventionally; it is purely about some desperate women climbing to the margins of fame, and that feels a lot creepier.
Purely because Cameron was desperate to get himself into Number 10, and thus shield himself, with the Downing Street patronage machine, from the entirely justified anger of his party for failing to win a majority against Gordon Brown last Thursday, he has given into more Lib Dem demands than even Labour were willing to stomach.
But whereas the new political incorrectness seems to be done purely out of a desperate and cynical attempt for more box office revenue, John Waters' sensibility has always played as a pure, joyful hard-on for trash and exploitation, and for the unnatural natural wonders of the world.
In a purely footballing context, it would be a desperate blow for Liverpool to lose Suarez.
Unlike most other companies, Wonga operates purely online, and its customers are probably less desperate than the users of high-street firms, says Mr Klein.
Peugeot's chief executive, Jean-Martin Folz, is desperate to build on his company's purely European success by selective expansion in fast-growing markets such as India.But Mr Tata has another option should the car venture prove onerous.
We've been flooded with emails and calls from people desperate to get their hands on these toys, purely for the novelty factor.
In our YouTube and VEVO age - of desperate competition for hits, and where content is often manipulated to be purely attention grabbing - it seems to be having a huge impact on commercial dance music.
As a rather desperate face-saver, the skinny, winding channel that had been dug from Llangollen purely to feed the aqueduct with water was swiftly adopted as Britain's narrowest canal.
