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"pure upside" is a correct and usable phrase in written English.
It is typically used to describe something that has a positive and beneficial outcome or potential, without any negative aspects or risks involved. It is often used in the context of business or investments. Example: "Investing in this company has pure upside – there is no risk of losing money and the potential for high returns is significant."
Exact(5)
Everything else, such as likely settlements with AT&T and Verizon, global expansion and a future win with a mega name such as Time Warner, is pure upside.
"But while we're excited about the Motorola deal, it's been included in none of our forecasts, so it's pure upside for us.
"We are especially interested in comments on the pending European regulatory filing; EU approval this year would represent pure upside to our forecasts".
4. Posting content to local pages is pure upside in terms of customer reach and value.
Maybe, like Higginbotham, the idea that Facebook wants to join your conversations doesn't sound like pure upside to you.
Similar(55)
For instance, if he led by four or five points in Colorado right now, rather than two or three, then he'd have a winning map without Ohio, meaning that Ohio would represent almost pure electoral upside for him.
Upside: The purest form of recycling: old bottles made into new bottles.
Then, there is the pure oddity, like an upside-down house in the eastern town of Lee Vining, built by a long-forgotten silent-film actress named Nellie Bly O'Bryan, who found inspiration for the house in bedtime stories.
His upside as a pure thrower is as good as any player in this class.
Upside: Perfect!
With that background he felt the time was right to strike out on his own with Upside, which he calls a "pure seed-stage fund".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com