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It was pure disaster.
There's a certain nobility to the earnest, creatively pure disaster.
In a report on a meeting in late February, for example, the chief financial officer for Compaq, Jeff Clarke, described sales projections for the second half of 2002 as "a pure disaster" while the estimates of operating profit for 2003 were more than $1 billion below their goals.
He wouldn't say how he would use it — it wasn't clear that he even has a specific product in mind just yet — but the company is clearly thinking about how it could help its customers make better use of all of that information, while expanding the product line beyond pure disaster recovery.
The $3 million DSM-5 Field Trials have been a pure disaster from start to finish.
So that's a trillion-dollar Medicaid cut over current federal spending on Medicaid, a boon for the high-income beneficiaries of the Republican tax cut, and pure disaster for the beneficiaries children, adults and the disabled.
Similar(54)
Band Aid's simple message erased all political complexity from the Ethiopian famine – not a natural disaster pure and simple, but a catastrophe used and exacerbated by a brutal government to destroy rebel fighters challenging its authority.
But aid given after a natural disaster is pure, an affirmation of the best of the human spirit, uncontaminated by politics.
"MIT's presentation of its study as the first scientific ever examination of the genetic risks of living in a nuclear disaster zone is pure science fiction, not fact," Goddard concludes.
Donald Trump's barrage of angry tweets and insults against members of the "disgusting," "incompetent," "irrelevant," "worthless," "nasty," "failing," "pure scum," "boring," "dumb," "total disaster," "sick," "garbage," "fake news" media has already caused press freedom in America to suffer, according to Reporters Without Borders.
"Pure" words, without qualifiers, such as "event", "stimulus", "loss", "disaster" or "catastrophe" are used for such description.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com