And if we become militant over pure food, water, cosmetics and textiles, when does "purity" become a rallying cry for "pure" soil, "pure" homelands and, as the final solution, "pure" human blood?
Another example is Maybelline, which launched a campaign last year to promote its Pure line of cosmetics.
RIC KOSTICK, THE COFOUNDER of cosmetics company 100% Pure, was clicking through his e-mail one day when a message from a San Francisco startup caught his eye.
According to a statement from the cosmetics firm, "the fragrance exudes pure energy, pared down and pumped up by leather, shot through with heliotrope and brought back down to earth by a raunchy patchouli".
The company has already secured exclusive ride-sharing distribution partnerships with consumer products companies Kellogg's, Mars Wrigley Confectionery, Leaders Cosmetics USA, Michel et Augustin, RXBar, Pure Growth Organic, and Blowfish for Hangovers, among others.
After New York-based makeup artist Rose-Marie Swift ran into a series of health issues from cosmetics, she developed her own line with pure, natural ingredients.
Asymmetric hydrogenation ranks to the most intensively researched way of preparation of enantiomerically pure compounds which are demanded e.g. in pharmaceutical industry, cosmetics or agriculture.
This fruit-pigmented cosmetics line believes in beauty that is as pure as it is powerful.
There is no doubt that chiral pure epoxides and vicinal diols have an important role in the synthesis of pharmaceuticals, pesticides and cosmetics (Hwang et al. 2008; Kotik et al. 2005; Xu et al. 2006).
The production of enantiomerically pure chemicals has long been considered important in various sectors of the industry including food supplements, pharmaceuticals, cosmetics, fragrances, flavors, and other fine chemicals.
