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Dunnhumby is trying to overlay attitudinal research on top of purchasing data to understand why people buy things as well as what they buy.
And John Lewis is regularly voted the UK's most trusted brand partly because customers know that the workers – who are also part-owners – care about how the firm regulates purchasing data.
You can also save on data fees by purchasing data in bulk.
And it's not just purchasing data that American Express is looking to mine.
Others are using OAuth to actually send purchasing data over to Blippy.
Acerno pools purchasing data from online retailers, who then share it among themselves in an aggregate, anonymous way.
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In 2008, Germany purchased data on potential tax evaders from a banker in Liechtenstein.
Gathering data for its 2014 report, Pew purchased data from several Web analytics firms and discovered that terms related to payday lending cost between $4.91 and $12.77 per click.
Host David Speers also asked Sinodinos about reports that Liberal MPs used their taxpayer-funded office allowance to purchase data registry services from Parakeelia Pty Ltd, a company that donated significant sums to the Liberal party.
They purchase data.
Authors used personal funds to purchase data from Infogroup.
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