The Edsalls and their group have collected several hundred signatures on petitions and have purchased advertisements in the local weekly against the land deal.
Because its links often populate the top search results of Google and Yahoo, Ms. Williams said, it has not had to purchase advertisements anywhere to attract visitors.
The AFL-CIO told VICE News that it made nearly 100,000 phone calls to members of Congress and purchased advertisements pressuring lawmakers to vote against the fast track status.
Milliken also leaned on his friends to purchase advertisement.
To promote the series, ABC issued a laundry-themed campaign and purchased advertisement space in magazines such as InStyle and People and on dry-cleaning bags across the country.
The idea is that her organizational and engineering fixes will let Yahoo! hold users for longer durations, creating more opportunity for advertisers to purchase display advertisements "that have an emotional reaction" in users, said Bartz.
What that means, is because outlets such as television depend on the purchase of advertisements, they must offer content that both the advertiser AND the viewer find compelling and appropriate.
The Sierra Club and other environmental groups who oppose Mr. Bush's plan have purchased newspapers advertisements that question his sincerity about a balanced approach.
The cultural premium now placed on recording and broadcasting one's life and accomplishments means that Facebook timelines are suffused with postings about meals, workouts, the weather, recent purchases, funny advertisements, the milestones of people three degrees removed from you.
Powers said his organization would most likely purchase radio advertisements in other N.F.L. cities and expand into other sports, such as baseball and Nascar, under an umbrella called N.R.A. Sports.
