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By monitoring users for news and entertainment choices and purchases, data analyzers gather valuable information for sale to prospective vendors.
Yet the industry continues to collect and store massive amounts of metadata associated with every digital transaction — conversations, purchases, data transfers.
It currently has some access to purchase data, through its relationship with Datalogix, but that may be limited to things such as grocery store purchases – data Facebook receives via Datalogix loyalty card data sets.
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The Ehrenberg-Bass Institutexaminedamined purchase data from various product categories.
Of course, credit-card companies and banks have long collected purchasing data too.
In 2008, Germany purchased data on potential tax evaders from a banker in Liechtenstein.
Gathering data for its 2014 report, Pew purchased data from several Web analytics firms and discovered that terms related to payday lending cost between $4.91 and $12.77 per click.
It is easy to see how the data from this device can be merged with a shopper's purchase data to fine-tune drinks based on individual preference.
To get the presidential candidate John Kerry aboard, Hollings had to weaken his bill to allow disclosure of all other internet purchasing data without affirmative consumer consent.
We have some banks that purchase data — I'm not at liberty to say who — and municipalities.
If we have something — in this case, ownership of our purchase data — we are more likely to value it.
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