Although many believe the responsibility of advertising and media is to drive sales, the reality is that media is compensated to generate targeted audience impressions, and media buyers are responsible for purchasing these impressions at the most cost efficient prices.
McCoy's employee purchased keywords that generated impressions.
My first impression: Before I purchased this book at the 2014 Frankfurt Book Fair, I randomly opened it and landed in chapter ten, "Peril at the Poles".
For the final question "Is the advertising potentially misleading (compared to disclaimer/terms + conditions)?", the authors considered the advertising to be misleading if it (for example) gave the impression that work purchased from the site could be submitted as if it were a student's own work, without citing the company.
In the Dominican Republic, some steroids can be purchased over the counter, creating a false impression for many players that drug use in organized baseball is acceptable.
If BlueKai data is purchased, that may rise to $4 to $15 for a thousand impressions, Mr. Tawakol said.
But Pride, whose contract from Class AAA Columbus was purchased by the Yankees on Friday, has already left an impression on his teammates.
On the search-results page, if an impression for a competitor appears, Plaintiff presumes the competitor has purchased its service mark as a keyword.
Is it true that a shortsighted lady tried to purchase you under the impression that you were a stuffed meat-ball?
Facebook said its partnerships allow marketers to verify or measure outcomes for every impression they purchase on the social network.
Enter the intermediate metric, which is anything that falls on the continuum from impression to purchase: clicks (the Internet's first intermediate metric), likes, bookmarks, views, shares, app downloads, recall, followers, retweets, mentions, pins, etc. Intermediate metrics help publishers (e.g., Google, Facebook, Twitter, Yelp, Pinterest, etc).
