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Different from the study of the purchase willingness of potential EV users, EV users have to face much more specific travel scenarios.
To conduct EE-based study of the EVs' purchase willingness, the questionnaire-based method is used to overcome the limitation of the simulation-based method.
Given the above considerations, and on the basis of big data thinking [20, 21], our previous work on EV's purchase willingness [7] and travel willingness [22] are first reviewed.
Based on the joint probability density distribution of decision-making options for multiple contributing factors, a multi-agent model is established to reflect the purchase willingness of potential EV users [7].
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Due to the lack of necessary information, the joint distribution among the five factors is unattainable, which is however indispensable for a complete understanding of the purchasing willingness of individuals.
If a multi-agent model is built to replace a group of respondents, the threshold value of each factor for each agent must be tuned based on the high-dimensional joint probability distribution that reflects the purchasing willingness of the survey respondents, though 200 samples are still far from enough to create an accurate joint probability map of the five factors by any conventional method.
Items for purchase intentions and willingness to pay more with respect to retail brands engaged in CSR were adapted from Kim (1995).
The results of two experimental studies show that in addition to cognitive effects, MBGs evoke a positive emotional response, thereby increasing consumers' purchase intentions and willingness to pay a price premium.
This article reports on an experiment that examines the influence of message framing and anchor points, and the joint effect of these two information cues on Internet consumers' judgments regarding attitude, purchase intention and willingness to pay.
The factors identified as promoting acceptability were: whether the trap caught rodents, the gender of the user and willingness to purchase a trap from the same informal vendor locations where street pesticides are purchased.
Flicking through most newspapers these days can cause you to lose hope in humanity: stories of promiscuity, fraud, drug-taking and willingness to purchase stolen goods at a discounted price are legion.
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