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Capillary helped capture, structure and leverage large quantities of customer data, but more importantly, they helped Pizza Hut take its massive customer base and segment it based on expressed characteristics, purchase tendencies and behavioral indicators to better engage each consumer.
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Understanding purchasing tendencies offers a telling glimpse into consumer behavior.
Another 'P' for people cannot be excluded from 4Ps framework as speculative developers associate different nationalities with different house purchasing tendencies.
Knowing the purchasing tendencies of the Accord's 11 million buyers, Honda expects a new 2.4-liter i-VTEC direct-injection engine, producing 185 horsepower, to be the most popular powertrain choice.
Others saw the film as a terrifying commentary on the American tendency to purchase success with obscene amounts of money.
Amazingly, the same group of consumers has an outsized tendency to purchase all kinds of failed products, time after time, flop after flop, Diet Crystal Pepsi after Diet Crystal Pepsi.
That oversight has mostly come from the Government Accountability Office, which has issued a string of reports critical of the Transportation Security Administration's tendency to purchase equipment without first evaluating its effectiveness or conducting a rigorous cost-benefit analysis.
Brokers are competing to come up with the highest potential price target for Apple's shares, and the announcement of a share buy-back should remind investors that companies have a tendency to purchase their own equity at market peaks.
The same rationale might diminish the tendency to purchase second or third cars for occasional use.
Goldsmith (2000) asserted that fashion innovativeness is a predictor of consumers' tendency to purchase new fashionable clothing.
Second, as catalogued over and over again, millennials have bucked their parents' tendency to purchase glitzy, glamorous things and instead prefer glitzy, glamorous experiences.
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CEO of Professional Science Editing for Scientists @ prosciediting.com