Despite being the nation's most densely populated state, it has no statewide television or newspaper; candidates purchase television ads in the nation's most expensive media market, New York City, or in the fifth-largest market, Philadelphia.
The Democratic Senatorial Campaign Committee recently spent more than $1.5 million to purchase television time for Mr. Lautenberg's ads, which are scheduled to begin this week, and has earmarked an additional $4.5 million for New Jersey, party officials said.
And in a sign of just how concerned this campaign is, Mr. Romney moved earlier than planned to purchase television advertising time in Michigan, a state that his advisers now view as a firewall should he lose both Iowa and New Hampshire.
At a British parliamentary hearing in May, David Triesman, who formerly headed England's unsuccessful bid to host the 2018 World Cup, said that Warner had asked for $4 million to build an education center in Trinidad and $800,000 to purchase television rights to show the 2010 World Cup in earthquake-torn Haiti.
They purchased televisions, stereos, and refrigerators as the only hard goods of value.
Although this is the first time Mr. Brown's campaign has purchased television time, he has released regular radio ads, called "Scott Brown Radio reports" and several online videos.
About a decade ago, the McIlhennys passed up a chance to buy the naming rights to the Superdome because it would have required purchasing television advertising during games played there, which made the proposition too expensive.
The Romney campaign is purchasing television slots on a week-to-week basis instead of reserving airtime in bulk and further in advance when prices are lower.
EVI purchased television ads supporting the laws and originally meant to keep its list of donors secret, claiming the group was not a political committee with disclosure obligations.
The Romney campaign has instead purchased television slots on both the Cincinnati ABC and Denver NBC affiliates in weekly contracts signed close to air time, according to the FCC records.
