Sentence examples for purchase involvement from inspiring English sources
A consumer's buying task is affected significantly by the level of purchase involvement.
Our investigation contributes to the growing literature by examining the influence of purchase involvement in developing virtual relationships.
We also suggest that purchase involvement moderates the strength of the relationships between design variables and satisfaction.
Design variables, satisfaction and trust lead the users to develop high customer loyalty; and, purchase involvement is an important moderator to engage in online service relationships.
Our research examines the influence of purchase involvement and design variables in the affective acceptance of online services, in particular, virtual travel communities.
In both cases, the post-purchase involvement helps other users validate their opinions regarding specific products or services (Schau et al. 2009).
Measuring Purchase Decision Involvement for financial services: comparison of the Zaichkowsky and Mittal scale.
Psychology and Marketing 6(2), 147 162] Purchase Decision Involvement (PDI) scale were used in order to examine Foxall's model in a more domain specific context in contrast to the more abstract measurements previously employed.
Results also indicate that the seal effects were moderated by the level of purchase-decision involvement, disposition to trust, and self-efficacy.
Aiming to provide more theoretical insights of the style/involvement model, Goldsmith and Hofacker's [1991. Measuring consumer innovativeness. Journal of the Academy of Marketing Science 19(3), 209 221] Domain Specific Innovativeness (DSI) scale and Mittal's [1989. Measuring purchase-decision involvement.
An online experiment was conducted with 223 participants using a 2 (third-party seal: present vs. absent) × 2 (purchase-decision involvement: low vs. high) × 2 (disposition to trust: low vs. high) × 2 (privacy-protection self-efficacy: low vs. high) between-subjects design.
