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In common with the latter, they make for an appealing purchase, impulse or otherwise.
We often latch onto an emotional purchase impulse first, then follow this with whatever rational thought we can muster as a justification.
These two types need a two-prong approach to in order to best be reached when buying decisions are made: Home (planners) vs. Point of purchase (impulse buyers).
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As a result, a customer's unplanned buying decision may be affected by social effect in terms of buying or not-buying even though the customer is motivated by purchase impulses from shelf-exposure.
It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimuli that e-retailers can use to either arouse consumers' desire or decrease their self-control to evoke their purchase impulses.
Practical purchases > impulse purchases.
"You can't treat this as a purchase on impulse".
IN the age of the quick purchase, the impulse to weave seems almost perverse.
In almost all cases, book purchases are impulse buys – something you want to have, right now.
Most consumers have been trained to believe that goods and services are purchased on impulse.
Research revealed that 40% of US retail purchases are impulse buys.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com