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In view of that, the present study investigates consumers purchase decision process regarding environmentally sustainable products.
See R. A. Westbrook, J. W. Newman, and J. R. Taylor, "Satisfaction/Dissatisfaction in the Purchase Decision Process," Journal of Marketing, October 1978, pp. 54 60.
In the book Absolute Value ,Itamar Simonsen and Emanuel Rosen describe the new purchase decision process that has arisen from information about products being so ubiquitous and readily accessible.
The behavior of fashion leaders and followers differ during different stages of the purchase decision process.
Social media influencers were also listed as being somewhat important in the purchase decision process.
These days, brands are responding to new expectations from customers by providing relevant content through the entire purchase decision process.
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The packaging design creates value added to a product which has major influence on customers' purchasing decision process especially at the point of purchase.
What moment in the purchasing decision process is the best time to suggest a cross-sell or upsell?
As businesses practice 'cause marketing' and social contribution, socially responsible consumers build a positive image which may result in purchasing decision process.
Connecting, sharing, and repurposing content is part of the purchasing decision process for today's 'Anywhere Consumer'®." Do More with the GoFlex Storage System.
And these channels include social channels where the level of trust and advocacy can highly impact the buyer during their purchasing decision process.
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