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Because its links often populate the top search results of Google and Yahoo, Ms. Williams said, it has not had to purchase advertisements anywhere to attract visitors.
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Milliken also leaned on his friends to purchase advertisement.
The Edsalls and their group have collected several hundred signatures on petitions and have purchased advertisements in the local weekly against the land deal.
Now we know that the Russians involved in the election interference stepped up their efforts in 2015 by purchasing advertisements on social-media sites, but it remains unclear whether the F.B.I. or other intelligence agencies were aware of these purchases in real time.
The AFL-CIO told VICE News that it made nearly 100,000 phone calls to members of Congress and purchased advertisements pressuring lawmakers to vote against the fast track status.
To promote the series, ABC issued a laundry-themed campaign and purchased advertisement space in magazines such as InStyle and People and on dry-cleaning bags across the country.
The idea is that her organizational and engineering fixes will let Yahoo! hold users for longer durations, creating more opportunity for advertisers to purchase display advertisements "that have an emotional reaction" in users, said Bartz.
What that means, is because outlets such as television depend on the purchase of advertisements, they must offer content that both the advertiser AND the viewer find compelling and appropriate.
Powers said his organization would most likely purchase radio advertisements in other N.F.L. cities and expand into other sports, such as baseball and Nascar, under an umbrella called N.R.A. Sports.
By comparison, Mr. Florio's shoestring campaign spent all of $1.1 million over the same period, $900,000 of that to purchase TV advertisements that began running only on Wednesday, 10 weeks after Mr. Corzine's television campaign had started.
The anti-divestment campaign wielded these financial resources to purchase paid advertisements on Facebook and the Stanford Daily.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com