Cross-border trade in services is puny, despite Europe's claim to be a common market.
The woman who set the secret service scandal in motion sought more money from the secret service agent than the puny $30 he'd paid her because she had to pay her (legal) pimp.
In services, Sun fields 3,500 people, a puny number compared with IBM's 50,000consultants.
Consumer experts say the narrow range of players means uniformly poor customer service: punitive fees on unauthorised overdrafts, puny returns on Isas, inflexibly packaged accounts and a lemming-like rush to mis-sell payment protection insurance.
Moises Naim of the Carnegie Endowment, a think-tank, says that, unless leaders dampen expectations that reform will soon bring widespread prosperity, they may face a violent backlash later.The threat of backlash is an argument for boosting the region's still puny and inefficient investment in health, education and social services.
One of the most notable changes was triggered by CB Richard Ellis, the Los Angeles-based company that describes itself as the largest provider of commercial real estate services in the world but which has a puny share of the New York tristate market.
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While the health programme contains big figures, its first years will be spent on building clinics, not providing services that would help to reduce precautionary savings, and the amount budgeted looks puny when divided by 1.3 billion people over 12 years.
Japan, which spends a whopping 28.5% of GDP on physical investment, invests a puny 6.6% in intangibles.Another myth that the new study pokes holes in is that the service sector, unlike manufacturing, does not innovate.
