Punning on the Hollywood star's famous catch-phrase, Mr Benioff says that the marketing slogan will be "Hasta la vista, software".Joining forcesBut behind this chummy iconoclasm, Mr Benioff's new web-services venture, called sforce.com, indicates a deadly seriousness about reinventing the software industry.
The fortunes of the papers are, therefore, a useful barometer of social change.The Sun's brash belligerence captured the spirit of working-class Conservatism during the Thatcher years; and the Page Three Girl, with her painfully punning caption, was a symbol of the crude, macho humour that stamped all over the sensibilities of Britain's liberal intelligentsia.
In 467 Cimon won the great Battle of the Eurymedon River in Pamphylia (southern Anatolia), a naval victory that made a great impression both in Greece (where it was celebrated by the dedication of a bronze date palm, or phoinix, at Delphi: a punning reference to the defeated Phoenician fleet) and among waverers, outside Greece proper, who had not yet joined the league.
Samuel Johnson also edited Shakespeare's works (1765), defending his author as one who "holds up to his readers a faithful mirror of manners and of life"; but, though he pronounced Shakespeare an "ancient" (supreme praise from Johnson), he found Shakespeare's plays full of implausible plots quickly huddled together at the end, and he deplored Shakespeare's fondness for punning.
His first words are a punning aside to the audience, and his first reply to the king is a cryptic retort.
Not uncommonly such types were chosen as punning allusions to a city's name the lion at Leontini; the goat at Aegae; the quince at Melos; the sickle-shaped harbour at Zancle; the selinon leaf at Selinus; the cock, harbinger of hemera, the day, at Himera.
Rhodes spread its own coinage (with its head of the sun-god Helios and punning badge of a rose Rhodon) widely in the eastern Mediterranean.
Apparently begun in the 1760s by the Englishman George Townshend (later Marquess Townshend), these were comic portraits with punning titles or accessories, intended by disingenuous means to avoid being outright libellous.
There are witty, eight-line epunning punning on everything from drunkenness to her own illegitimacy (with, possibly, a cheeky phallic joke about "upright fathers").
Take It Or Leave It is the brainchild of Kirsten van Nieuwenhuizen and Mark van Berkel, two former Endemol employees who left the company four years ago to concentrate on dreaming up new multi-media concepts under the punning banner Intellygents.
Some – myself included – find the punning a little tough on the palate, though.
