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Umut Ozaydinli, the global music marketing manager for the Coca-Cola Company, said the upbeat song pulled consumers into the Open Happiness campaign, rather than pushing it on them like traditional advertising.
The company pulled consumers in with its mainstay products and boosted its public profile by launching a corporate campaign and rolling out a new logo in February 2009.
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Second, during these windows, particular "triggers" like "only two seats left!" can then be used to pull consumers toward a purchase.
Rather than the push of establishing symbolism and telling stories to consumers, brands have had to invite and pull consumers in to help craft their meaning.
Movie and television studios have been pulling consumers away from the rental (and theft) of entertainment on DVDs and Blu-ray, and pushing them toward the purchase of films and shows.
TV makers and content providers aren't testing the water – they're jumping head-first and pulling consumers in, too.
Not just a purchase of a track but of an app that pulls consumers into an experience and further promotes user engagement and virality.
"It clearly is an advantage if - like Amazon - you can pull consumers into your retail ecosystem with a smart speaker," said Eden Zoller from the technology consultancy Ovum.
And/or pull consumers away from Huawei's flagships handsets — or indeed the swathe of Chinese OEMs surging up the smartphone market share ranks.
If traditional advertising is a megaphone that enables businesses to shout and see who's listening, review sites are tractor beams that pull consumers toward local businesses precisely when they're actively looking to spend money.
The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging – including interactions with chatbots.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com