Lots of potential claimants were excluded, notably those with no record of using tainted research (although analysts' puffery inflated the price for everyone).
As for the shirt, if you read the small print that came with this Adidas puffery on Friday you will have noticed that Bale's jersey was released to "commemorate" the establishment of the Team GB XI.
He must have looked askance at all the gimmicks and puffery that defined closers of his generation: the cartoonish, outsized personalities; the fetishization of "heat," with ever-faster fastballs called on to intimidate batters.
And he scoffs at a new reality TV show that romanticizes the work of Brooklyn prosecutors while drawing the ire of Hynes opponents who complain that the show amounts to free media puffery for the district attorney's re-election campaign.
Romney's speech at the convention on Thursday avoided the flat-out falseness of Ryan's, containing what FactCheck.org called only a "few bits of exaggeration and puffery".
In an interview on Wednesday, a leading Chinese expert on the military, Zhu Feng, said he viewed some claims of rapid progress on advanced weapons as little more than puffery.
In January 1993, the departmental disciplinary committee for the Appellate Division's First Judicial Department charged Mr. Heller with deceit, puffery, abusive treatment of clients, fee gouging, neglect and willful failure to return unearned retainers to his clients.
What has been described as "sales talk" or "mere puffery" in a commercial transaction is not considered to be material because the average listener would not be misled by the hype put forth by a seller.
MillerCoors declined to respond to the challenge, deeming it "frivolous" and defending the claims as truthful or puffery.
Judge Crotty was rather dismissive of this argument, pointing out in a footnote in the opinion, "If Goldman's claim of 'honesty' and 'integrity' are simply puffery, the world of finance may be in more trouble than we recognize".
All the posturing and apologies are just puffery.
