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Radical now has 72 publishing properties with more than 1,000 characters.
That raises the possibility that the market is ascribing no value to the publishing properties.
"I think the longevity and sustainability of publishing properties tends to be better than some of the just-media properties".
But last year, the business of licensing publishing properties saw a 33percentt increase in royalty revenues to $40 million, according to a study by licensing industry association.
The firm was looking to develop online and print publishing properties and saw Mr. Sarbin, who had more than 30 years of media experience, as the right candidate.
Mr. Murdoch split his media empire in two this year, after the phone hacking scandal that embroiled his British publishing properties.
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Via e-mail, Pamela Wasserstein, a former corporate lawyer at Wachtell, Lipton who now works on new-business initiatives at the Tribeca Film Institute, said the family was confident their publishing property was in good hands.
A small UK press has found itself in possession of a much hotter publishing property than it had imagined, after Zealot: The Life and Times of Jesus of Nazareth shot to No 1 in Amazon's US bestseller list when its author Reza Aslan became the subject of an extraordinary interview on US news channel Fox News.
If they follow their traditional game plan, McKinsey's consultants will likely look across all departments of the newspaper, with its high cost structure, then move on to Dow Jones' other publishing properties--Barron's, Dow Jones Newswires, MarketWatch and Smart Money, a joint-venture with Hearst.
Instead, he's teamed up with McSweeney's, publishers of McSweeney's Quarterly and The Believer among others, to launch an entirely new publishing property, Lucky Peach, with both a quarterly magazine and an iPad app.
For 16 years, Charlie has edited the most-intelligent, considered, trustworthy, prestigious public policy publishing property in the U.S. All of us who love this brand are profoundly in his debt.
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