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And with Amazon pushing into publishing itself, some publishers could become victims as well.
Of course, publishing itself is an industry with few barriers to entry.
"The Norton Anthology of Theory and Criticism" even lashes out against publishing itself.
This, in turn, feeds us into the much wider, and much-discussed, issue of the changing nature of publishing itself.
"In the past 10 years, publishing has changed dramatically, and this includes a change in the core concept of publishing itself.
In cases involving accusations of tax avoidance, membership in a racist political party and dumping of toxic waste, WikiLeaks published material that The Guardian, among others, was prevented from publishing itself.
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Her rise has occurred at precisely the moment that self-publishing itself turned from poor second cousin of the printed book into a serious multi-million dollar industry.
The database the journalists analysed, with the help of two international doping experts, was the IAAF's own records, which the body has now claimed it had published itself in a peer-reviewed scientific journal in 2011.
As for games developers, there Game Drop is launching with 8 of them, in addition to those Tylted publishes itself.
To know whether Facebook is following its own policies, or what even Facebook considers a piece of offending hate speech, more information is required than what Facebook has published itself.
Amazon is also treading directly on publishers' toes by taking on a publishing role itself.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com