"This dots the i's and crosses the t's," said Harold Brooks-Baker, publishing director of Burke's Peerage.
"I think advertisers want a little more facts behind things before you launch," said Michael Clinton, Hearst's marketing president and publishing director.
The Reader's Digest Association, publisher of the magazine, yesterday named Laura McEwen vice president and publishing director, a new position.
But expecting less would be to underestimate its publishing director.
She will also continue as publishing director at More.
Suzanne Baboneau, publishing director at Simon & Schuster, noted, "I think there are about 60 celebrity biogs.
Mr. Clinton will become president, marketing and publishing director of Hearst Magazines.
"It's all about embarrassment," said Michael Fishwick, publishing director of Bloomsbury.
Publishing director Dan Franklin said: "I am thrilled that Cape will be publishing Salman's new book.
Steven Seaton, publishing director of Runner's World and Triathletes' World, becomes publishing director for a new NatMags business group comprising Zest magazine and the consumer health website netdoctor.co.uk.
Mr. Wackermann also referred to the changes at Bon Appétit, which began when he was its publishing director.
