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So we started talking to publishers about whether it was a good idea, and they said, "Yeah, why didn't someone think of this before?" It seemed if we could provide a venue for a celebration of design and books, people would show up.
Last year, Science polled 22 leading scientific and medical journals and journal publishers about whether they are being affected by Britain's libel laws, and found the experience of legal "run-ins" was very variable among the journals.
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I mean actually, I'm just 'dotting the I's and crossing the T's' on a book which talks about our methodology and our approach to communications and I was speaking to the publisher about whether we should target that.
"There is no unanimity among publishers about what to do — whether to charge for content, how to charge, whose solutions to use — and most people in the business still don't believe they can put up a pay wall without repelling a large part of their audience," said Alan D. Mutter, a media entrepreneur and consultant.
The rest of them, so clearly made in haste or half-heartedness, suggest publishers' lingering uncertainty about whether trailers can actually help sell books.
If publishers seem lethargic about whether a book is right or wrong, it maybe because readers will cut books slack they don't give their favorite newspaper.
One publisher said bidding for the rights to publish the book in the United States had already climbed to an advance of nearly $2 million, but several publishers expressed doubts about whether Mr. Allen would follow through with the project.
The technique was originally developed by the online pornography industry, and it has raised a debate among publishers and advertisers about whether this format is simply too obnoxious to be an effective way to sell things.
Make it "I interviewed the publisher, Arthur Sulzberger Jr., about the story," or "I interviewed Arthur Sulzberger Jr., the publisher, about the story".
I asked our publisher about it.
I asked the publisher about ISBNs.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com