At Dr. Emanuel's behest, the publisher set an especially low price, $7.50, for the digital edition.
The fast-growing games publisher set up in a converted shopping mall only five weeks ago.
Indeed, the agency method recognizes this fact by having the publisher set the price, giving Apple or Amazon a commission.
A good agency-model deal (in which the publisher sets the price) can land around a 20% commission fee and Google will be more like 10%.
In this newest addition to the literature, Kenneth Whyte, a Canadian editor and publisher, sets out to de-demonize Hearst in his dramatic early years.
Publishers differ on how they account for various costs, but a composite, and necessarily simplified, picture might look like this, according to interviews with executives at several major houses: On a typical hardcover, the publisher sets a suggested retail price.
When it introduced the iPad in 2010, Apple shifted e-book selling toward a so-called agency model, where the publisher sets the price and Apple takes a 30 percent cut.
The initial reaction to the magazine was scorn on the left and a quiet excitement on the right, as the publisher set out his own views, with trademark trenchancy, in an early editorial.
Jerome V. Kramer, the editor of Book, and Mark J. Gleason, the publisher, set out to create a magazine certainly of a different sort, of entertainment and life style for the book industry, not a literary journal.
