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Corruption Where research is made freely available through open access publishing, there may still be legitimate expenses that a publisher needs to recoup.
A store needs customers, a speaker needs listeners, a publisher needs subscribers.
The publisher needs to maximise revenues in order to defray its outlay.
A first-class publisher needs to use taste, self-control and expert proofreading when confronted with the leftovers of a star who sells.
W. Drake McFeely, chief executive of the book publisher W. W. Norton, said that 10 years ago the publishers expected to sell libraries about 2,500 copies of a serious or literary book, about half of what a small publisher needs to break even and nearly enough for a university press.
This business scheme suggests making a profit from selling research articles to readers – and so the publisher needs to evaluate how many readers will buy an article submitted for publication [2].
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Payment processing software like PayPal and Google Checkout could be adapted to meet publishers' needs, but were not intended for them.
Clearly, focusing on publishers' needs is the better idea here.
Carolyn McCall, the chief executive of Guardian Media Group which publishes MediaGuardian, believes publishers need to think about where they might be able to charge in the future.
To publish nomenclaturally available papers under the old rules, open access publishers needed to make printed copies of those papers containing nomenclatural acts available.
Publishers need to reinvent their own future.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com