Sentence examples for publisher inventory from inspiring English sources

Non-premium ads, sold by exchanges and ad networks, used to be 50% of total publisher inventory.

Media.net's publisher inventory is available through major demand-side platforms and ad-exchanges.

If we as an industry can make this happen, publisher inventory sell-through rates will go up and so will their average selling price and overall revenue.

There is a glut of unsold publisher inventory, much of which is fungible in terms meeting advertisers' reach and frequency goals in a given campaign.

The incentive for advertisers is that they have access to OpenX's large pool of publisher inventory and ad space.

This has created a dearth of quality inventory, leading some advertisers and agencies to seek additional solutions to attract quality publisher inventory to programmatic channels.

"The ad networks have actually been using the presence of publisher inventories as part of their selling story to ad buyers," said John Frelinghuysen, a partner in Bain's media practice.

Advertisers buy publishers' inventory to sell things to readers, but publishers sell inventory to advertisers because they want money, not because they want to help sell products.

A brand or retailer buys ad impressions through a real-time buying platform that finds target audiences in ad exchanges that provide access to online publishers' inventory.

The fact that the majority of today's premium publishers' inventory is mobile web inventory makes Facebook and other aggregators a force that cannot be ignored.

For the most part, their features are comparable, but SkyScrpr doesn't currently focus as much on marketing its publishers' inventory as much as BuySellAds does, for example.