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"I think we originally were pretty excited about doing a project of this magnitude in New York City, with such a strong publisher base and the close availability of fiber," James MacDonald, development director for the Manhattan company, said yesterday in an interview.
ShareThis currently has a publisher base of 2.3 million.
The deal touches on key growth areas for WidgetBucks: premium CPM display advertising to its publisher base and expanding distribution of CPC product ad widgets.
OpenX's has a publisher base of more than 150,000 websites that flows more than 300 billion impressions through the company's software.
The company is reporting that it served over 3 billion paid impressions in the 2010 holiday season and grew its publisher base more than 40% in 2011.
That's why there needs to be some better, industry-wide solutions and thinking around this because it is very difficult to solve this problem without the publisher base working collectively.
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VSP, a small publisher based in Alexandria, Va., initially published 200 copies of Mr. Stepanek's first collection, "Heartsongs," earlier this year.
That said, there was no real discernible difference in the performance of a publisher based upon its comScore rank for performance-based advertising.
"Golden Rule" is part of the "Living Lights" series of Berenstain books published by Zonderkidz, a division of Zondervan, a Christian publisher based in Michigan.
Co-Action Publishing is a relatively new Open Access publisher based in Scandinavia and one of only a handful of publishing houses worldwide offering a true OA publishing model for scholarly journals.
Bloomsbury, a publisher based in Britain, said on Wednesday it had created a new publishing arm that would release digital-only titles.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com