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The company developed and published Yourself!Fitness, the first fitness game for Xbox and PlayStation 2. Phin managed product, marketing and distribution and secured retail partnerships with Nordstrom and Best Buy, as well as promotional partnerships with Procter & Gamble and McDonald's.
How was writing Days Made of Glass -- women's fiction that you published yourself -- different from the process of writing and publishing a romance with a traditional publisher?
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"It's no secret that if you publish yourself, you can make more than a 15percentt royalty," said David Rosenthal, publisher of Simon & Schuster trade books, a division of Viacom.
Define your audience and publish yourself.
To do that, look to online vacation-rental listings you can publish yourself, which can give you a wide audience with little effort.
No matter who you are, how famous or minor your presence online, once you publish yourself online, you are open to critique.
In 1974 he published Teach Yourself Jazz Piano and the book went into half a dozen editions.
A year later, he published "Eat Yourself Slim... and Stay Slim!" a layman's version that by 2005 had sold more than 16 million copies in 40 countries, including the United States, according to his Web site.
"Employers will search for your name, and results will populate based on what you have published about yourself or what other people have published about you," he said.
"Our core belief has always been that the muscle that you use … to create your story is a totally different muscle to getting it published, promoting yourself, doing all that undignified work," FitzGerald said.
I'm sure you know what I mean being a published author yourself.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com