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Some commentators expressed shock that Éditions Plon should budget $200,000 for publicizing the book.
Jessilynn Norcross, an owner of McLean & Eakin Booksellers in Petoskey, Mich., said the store had already printed small posters to hang on the registers, gently publicizing the book.
In interviews publicizing the book, Ms. Tregubova said she wrote it to highlight how the Kremlin's efforts to control news organizations had greatly restricted freedom of speech.
She has since announced that she will donate the profits and refrain from publicizing the book "through a promotional tour or media appearances," in the hopes of avoiding the appearance of ethical conflicts.
It appears to face the classic decision between the risk of publicizing the book's claims by addressing them and the risk of letting them sink into the public debate with no response.
Even Fox News, a unit of News Corp., is getting into the act as its most popular host, Bill O'Reilly Bill O'Reilly, has been publicizing the book by bashing it, saying Hillary's story about how she heard the truth about Monica Lewinsky Monica Lewinsky is a lie.
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On the eve of the book's publication, he decided that the way to publicize the book was to create a lecture around it.
He is not doing any readings or events to publicize the book.
Wurz used her media know-how to publicize the book's release.
"It's really expected of an author to publicize the book any way possible," he said.
Otherwise what's he doing -- just helping to publicize the book?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com