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Describes her publicity strategy.
The canny publicity strategy paid off.
It was an impressive publicity strategy — and one that may well have secured London the decisive winning vote.
It's hard to imagine carbon offsetting becoming widespread — except as part of the publicity strategy for select titles.
Every day at 10 a.m., the company publishing one of the most anticipated autobiographies in American history, former President Bill Clinton's memoir, holds a conference call to plot its publicity strategy.
Morrissey has a record release of sorts this autumn, and on one cynical reading, a bit of a race row has now become a standard part of the publicity strategy, raising the profile of the product in the same way as it seems to be doing with the latest V S Naipaul book.
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He also contributed publicity strategies for the Department of Defence, aiding its drive to secure the recruits Australia had promised to contribute to the Imperial Force.
In fact they'd become famous overnight by that most elusive and unbuyable of all publicity strategies, word of mouth, brought about through gigging, downloading and giving away CDs to friends and admirers.
Other publishers worry that in election season it's hard to get coverage for nonpolitical titles in book pages and on radio and television, especially "The Daily Show With Jon Stewart" and "The Colbert Report," which have become central to publishers' publicity strategies.
That means clever, not phony, publicity strategies, especially for quality content that lacks the privilege of pre-packaged franchises. .
It is not easy to scrutinize a movement as a movement: to review the successes and failures, the mobilization tactics, the outreach and publicity strategies, the stances taken and the opportunities missed.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com