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The Transportation Department has run into stiff criticism on its high-profile initiatives, and the city is preparing for a major publicity push later this year in support of a new public bicycle-sharing program that would install kiosks in parks, parking spaces and sidewalks throughout the city.
The campaign is being augmented by a free-media publicity push, which has landed Mr. Leno on the covers of publications like Parade, Time and TV Guide.
But Wilpon's orchestrated publicity push, in The New Yorker and Sports Illustrated, has changed the game.
"He did an extraordinarily accelerated publicity push, which set him up," one executive said.
Sonya McNair, a spokeswoman for CBS News, issued a statement calling the lawsuit "a publicity push by a politician".
Although McClellan's book got a big publicity push, Osnos seemed caught off guard by the intensity of the Internet reaction.
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He was also a pioneer of modern science journalism.In the course of transforming a parochial and withering publication called Nature into a globally influential scientific giant his instinct for publicity pushed science into British newspapers in a way that had not happened before.
The publicity pushed the conservatory, worried that it would be perceived as ripping violins out of the hands of children, into a defensive position.
Hopefully, a few of them will stick in memories -- or get year-end publicity pushes -- when awards season rolls around.
Phase Two is to use that publicity to push for legislative changes.
Even with minimum publicity, "Millionaire" pushed "Twenty One," to its lowest rating ever.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com