But that's not comparable to the publicity impact on Nixon, who was already widely considered tricky or sleazy.
Cannes veteran John Durie, who runs Strategic Film Marketing, knows that when Leonardo DiCaprio, the star of The Great Gatsby, appears on the red carpet on the festival's opening night, the publicity impact will be spectacular.
The very fact the SNLA were not visibly "taken seriously" by the British government or the media stopped them from achieving serious publicity or impact, a recent academic paper suggests.
Ben Todd: There's certainly bad CSR: a tiny fraction of profits used to do 'charity' for maximum publicity rather than impact.
Bad relationships are not just about negative publicity, but also impact on the ambitious sustainability targets many companies are now setting themselves.
If there is a crime Beethoven is being set up for, it is, in the words of the museum's publicity brochure, "his impact on the death of Classicism".
Even though the government's "Help to Buy" schemes, which subsidise higher-risk mortgages, are probably having only a moderate direct impact, publicity surrounding them has fed a broader conviction that prices can only go up.Moreover, as borrowers chase higher prices their finances are becoming stretched.
Thus, enabling them, for example, to gain a "better understanding and faster response in case of strikes, high-impact publicity or disasters".
Lastly, increased media publicity about the impact of adverse events is known to make evaluation of symptoms difficult [ 23].
"We understand that this publicity has had an impact on our brands and on Firestone.
