The fact that, in the wake of the latest Kaepernick flap, the media — social and mainstream alike — worked itself into a frothy, viral tizzy means that Nike has already won, independent of stock gyrations or free-publicity estimates (or, for that matter, rent paid to Trump ).
Ed Stewart, Southwest's manager of public relations, estimates that the match saved his company $500,000 in legal fees and generated $6 million in publicity.
But today, the wheeze dreamed up by Queensland's tourist board to advertise for a "caretaker" for a remote Australian island was being described as the world's greatest PR stunt, as the publicity generated was estimated at well over £50m.
Improved physical activity and health in NHS staff will generate considerable positive publicity for public health and prevention messages, will create numerous role models and has also been estimated to save the NHS £555 million a year in direct costs.
The company estimated the publicity value at $133,306.
Richard Branson's Caribbean kitesurfing trip with Barack Obama secured his Virgin business empire millions of dollars in free publicity, brand experts have estimated.
Why, he wonders, would the administration have risked five months of bad publicity after the February estimate for one good hit in July?
A single thirty-second ad on "Oprah" costs about seventy thousand dollars; Zazza estimates that the publicity value to Pontiac was worth at least seventy million dollars.
"Given the appetite of the press and politicians for numerical estimates and the publicity they readily offer researchers, these models are here to stay," Mr Panagariya concluded.That appetite was undiminished at the onset of the next round of trade negotiations, launched in Doha, the capital city of Qatar, in 2001.
He raised $150,000 for medical research, and earned an estimated $100m in publicity for wool exporters.
