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'publicity campaign' is a perfectly correct and usable phrase in written English.
You can use it when referring to a campaign to increase public awareness of something, such as a product or service. For example, "The company launched an expensive publicity campaign to increase sales of their new product."
Exact(60)
For the publicity campaign, Patrick Hemingway appeared on the Today Show on the day of publication.
No network publicity campaign.
But where is the Getty publicity campaign?
"This is not a publicity campaign.
Meanwhile, it continues its relentless publicity campaign.
Senators here have denounced the publicity campaign.
Publicly, it was an excuse for a publicity campaign.
A vast publicity campaign ensued, and Stakhanovites emerged everywhere.
And the film's oblivious publicity campaign hasn't helped.
Ms. Hanni plans a publicity campaign for Wednesday.
But there is no big publicity campaign for CBT.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com