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"It is not uncommon that in high-visibility litigation, you find publicity based on facts, documents and testimony that is often taken out of context," Mr. Kuhlik said.
In September, DDB estimated that Whassup had generated $20 million in free publicity, based on the number of times the phrase appeared in TV news features and newspaper articles.
Dowiyogo had written the Treasury Department a letter claiming that since Nauru "has been the victim of unfair adverse media publicity based on unsubstantiated allegations of money laundering," the country could not possibly "go ahead with the implementation of its resolve to reform its offshore financial regime" before America paid Nauru at least "$10 million".
Bette Midler and Tom Waits even successfully pursued claims for a violation of their right of publicity based on the use of imitations of their voice in commercials.
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This would be really helpful, as Amazon determines its publicity based in part on Amazon reviews.
L. Peggy Hicks, a Web site designer in Rockwell, Ill., signed on to help promote a friend's self-published novel in 1997 and built a publicity business based on a growing list of more than 400 reading groups around the country.
It is always a dangerous strategy to personalize a mission, in case the person stumbles or falls, as the Body Shop nearly did last year after unfavorable publicity, but organizations based on trust need that sort of personal statement from their leaders.
Although it gets a lot of publicity, it's based on technology we don't have, and some experts think we will never have it, and requires mining large areas of the lunar surface.
An intensive publicity campaign followed, based on the curative potency of Carlsbad mineral water.
He has increased public lectures and publicity, and planned new exhibitions, including one based on the former Nut Museum in Old Lyme that is scheduled to open in February.
Like many of Warhol's celebrity portraits, this one is based on a publicity photograph.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com