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In 1983 the Labour Party offered a vision of red-hot socialism to a public warming to Thatcherism ("the longest suicide note in history", it came to be called).
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Only the little people pay taxes," and the public warmed itself on a tabloid bonfire built under the Queen of Mean.
It was why the public warmed to him so strongly because he realised that the world that engaged him so passionately could strike ordinary people as strange or ridiculous.
"Nicknaming is important," says Rees. "The fact that the public warmed to tall buildings after the Gherkin is indicated by the fact that they wanted names for them: they wanted distinctive buildings they could relate to".
Gillard told biographer Jacqueline Kent, when she was once standing next to a board with a large photo of her: "This old guy comes out of the supermarket, looks at me, looks at the photo, then turns back at me and says, 'Taken on a good day wasn't it, love?' I said, 'And you'd be bloody Robert Redford, would you mate?'" Initially, the public warmed to someone who seemed authentic and real.
Even if the public warms up to smart guns, this won't stop criminals from firing stolen weapons, because there's no way to lock down a firearm or any other gadget in such a way that it can't be "jailbroken".
The public is warming to the public transport argument, but governments still love roads.
But, as she carefully notes: "It's not just about the dance skills - a lot of it is about how the public warm to your personality".
If the moviegoing public warms to the unpartable pair of friends around whom the series turns — Jack Aubrey, captain of H.M.S. Surprise, and Stephen Maturin, the ship's surgeon — then, rest assured, there are plenty more tales for the telling.
In August the same year Charles let it be known that he was heartened by a Mori poll that showed that the public was warming to Camilla.
Changing that, they argue, would improve the finances of the nuclear option.Mr Blair might also take heart from polling evidence that suggests the public is warming to a nuclear revival.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com