Only a couple thousand people who have signed up with Google have Glass, and there is not yet a public app store.
Since the dangers of driving-while-texting became more public, app developers have sought to capitalize on the issue, by selling apps similar to PhoneGuard and then charging a monthly service to use the app.
An ugly pointless app on a public app store erodes our brand.
The app has been running in various states of private and public undress since February 2014, before finally lifting its veil to launch its public app late last year.
In TestFlight's case, that's providing a platform for accessing and installing apps which have not made their way into the public App Store yet.
Then over the next six months, the app hopes to raise enough capital to scale up and launch a public app in the App Store by January.
Timeful got a stealthy start thanks to funding from KPCB, Data Collective, Khosla Ventures and Ashton Kutcher's A-Grade Ventures, and broke cover last March with a public app launch in July.
Yet, Apperian endured and developed into an enterprise app store company when customers began asking for an alternative to launching their custom apps in public app stores from Apple and Google.
Customers even have the option of plugging in payment options, if they were inclined to monetize their apps and wanted to do this outside the public app store purview.
Update, 6/1/17: Microsoft reached out to correct its earlier announcement and clarify that the mobile app is only currently available on iOS via TestFlight, not in the public app store.
