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Taking no chances, she hires a nanny, Lola — a mother of five from the Philippines and the novel's other central character — to take care of Will and to lighten her psychic load.
Basically, every marketer and manufacturer needs to think: "Let me lessen my customers' psychic load". For one brand, it may be about the tonality of messaging being much lighter than you'd otherwise think is merited.
We live under constant chronic stress and we are not trained to address this stressful psychic load that is the burden of the 21st century.
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To many Germans, the Beetle seemed loaded with Volkswagen's psychic baggage -- its Nazi origins, its postwar penury.
I'm the psychic.
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Marc Salem is not psychic.
Lauren Flanigan sings the psychic.
"You must be psychic.
"Her grandmother," the psychic realizes.
Psychic changes are afoot, too.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com