The "whole new communication platform" embodied by the campaign is intended to "engage, inspire, even provoke" consumers, he adds, "and connect with them in a more emotional way".
The intent was to "bring up a topic in a humorous way," he added, and "in no way was this done cynically" — that is, designed to provoke consumers deliberately in a way that would generate publicity for the product.
All in all, Mr. Goetz has compiled a sophisticated and thought- provoking consumer update for those inclined to captain their own medical destinies.
This year he began field trials of grapes engineered to resist Pierce's disease and fungal infection.Many people, though, hope that the problems of disease in grapevines may be solved without the sort of genetic modification that risks provoking consumer boycotts.
In addition, health concerns caused by E. coli, Asian bird flu and mad cow disease along with the growing use of antibiotics in animal production have provoked consumer concerns that animal-based protein products can be unsafe.
Oil at $85 could lead to deflation, provoking consumers to rein in spending further.
Eager to expand the holiday shopping season without provoking consumers, retailers are experimenting with a novel approach: earlier-than-ever advertising that deliberately plays down the tinsel and holly.
Applying this to the pro-environmental behavioral context, when current or previous experiences with pro-environmental behavior (past recycling) may provoke a consumer to be more concerned about the environment and/or environmental issues.
(In 2011, G.M. pulled a print ad that advised college students to "Stop pedaling... start driving" after it provoked a consumer reaction).
Security researcher Ryan Lackey points out that, for some sites, a password reset might not be worth the loss of trust that it can provoke in consumers.
The rise will be introduced on September 1, presumably in the hope that it will provoke a mini consumer boom before then.
