Health warnings on cigarette packages provide smokers with universal access to information on the risks of smoking.
On weekends and occasionally during the week, a black stretch limousine is parked outside, providing smokers with a haven from inclement weather.
Under the Birmingham scheme, pharmacists provide smokers keen to quit with a BAT e-cigarette starter kit paid for by the council.
"The best thing a smoker can do is quit completely now and forever, and we need to provide smokers with accurate, balanced information on different quitting methods.
As he says, we don't provide smokers free treatment for lung cancer because we believe it was bad luck for them to get cancer, but out of pity for their suffering.
The fears are that providing smokers with safe, alternative nicotine products could see nicotine addiction begin growing again, create a massive business opportunity for tobacco companies to continue to profit from addiction and cause harm to smokers who might otherwise have quit completely.
Deborah Arnott, chief executive of Action on Smoking and Health, said: "Allowing staff to smoke during working hours and when in uniform and providing smokers with specially designed shelters in hospital grounds sends entirely the wrong message and encourages rather than discourages smoking".
People are energized and galvanized to continue working on this cause, which is providing smokers with a satisfying alternative and address the challenges that we face head on.
It can inform studies of the impact of providing smokers with pharmacogenetically tailored smoking cessation interventions.
