Others describe them as collections of actors that play certain roles, such as providing talent, finance and infrastructure.
She is, anyway, one of the owners of the Dawn Animal Agency, which provides talent for film and stage.
Some are great, while some are decidedly not so, but Jon says that simply showcasing a handful of each year's potential superstars (Brit FM has previously provided talent to Kiss FM and 1Xtra) isn't the point.
"We invest in films for different reasons, because there's a story about Scotland, because there's a Scottish writer involved, because there are locations in Scotland or because it provides talent opportunities for our people within the film industry," he said.
The Right Management segment provides talent and career management workforce solutions within ManpowerGroup.
Chief executive Xenios Thrasyvoulou says the company focuses on providing talent, rather than outsourcing menial tasks.
Corporates have dedicated HR teams and long-established work placement and graduate recruitment schemes to provide new talent.
"It's a win-win," Mr. Manning said, pointing out that such events ensure exposure for the builder and the designers, and provide design talent for the magazine, as well as a bounty for the hospital.
But it is not unreasonable to ask why British males of a certain age and demographic but from all backgrounds almost exclusively provide the talent pool for our legions of racists, football hooligans, rioters, gang members and terrorists.
