And evolution has proved creative enough to harness the logic of reciprocal altruism again and again.
For the most part, the tension between the two compounds that made up modern Conservatism proved creative but it was a tension no less, one best personified, perhaps, by Joe Chamberlain, the man many seem to be crediting as an inspiration to Mrs May, or at least to her consigliere, Nick Timothy, himself a working-class native of Chamberlain's Birmingham.
From the earliest days of capitalism, those skilled at making money have proven creative at evading the regulators.
Stanley Beals, managing director of Jones Lundin Beals, a consultant based in Chicago, said the latest bad press for agency holding companies has made clients a bit more willing to turn to midsize agencies, as long as they are well established and have proven creative talent.
Teachable.net wants to increase the range of services it offers teachers, including "proven, creative lesson resources".
These community efforts have proven creative, inspiring, and often effective -- but in too many cities and towns, the landscape that forms the backdrop to such a movement of hope is one of almost overwhelming destruction.
Lately, hundreds of independent game developers are bypassing traditional economic channels entirely, funding and releasing their passion projects through crowdsourcing venues like Kickstarter, proving creative visionaries can now get unprecedented support even from the traditional gamer community, many of whom are starving for new and exciting things.
I can't bring myself to ask directly if he thinks his grief has proved a creative force so instead we talk a little about the extraordinary tributes given to his wife by everyone from Meryl Streep to Frank Rich.
Thus in theory, throughout history, sport has proved a creative alternative to our recurring tendency to kill each other.
He proved so creative at the practice that his company, Leasco, became valuable enough that in 1968 he could use its stock to buy Reliance Insurance, a 150-year-old Philadelphia firm.
The summer months here in London have proved both creative and inspiring.
