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It proved a difficult sell.
This is a population least likely to have the high medical costs that make health insurance most valuable, and has proved a difficult sell.
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"Heroes from Germany, Scandinavia, and the former Soviet Union and its current descendant states have all proven a difficult sell," it warns.
Its intuitive controls and gyroscopic balancing systems may have appealed to technology fans but the Segway, which can be difficult to operate, initially proved a hard sell to the public and was for long dismissed as little more than a rich geek's toy.
"It has proved a difficult task trying to sell as the club hasn't been in the best condition for a few seasons now".
This proved a difficult promise to keep.
But Seoul proved a difficult research subject.
It has proved a difficult assignment.
For Winer, success proved a difficult pill to swallow.
In the current economic climate it has, to an extent, proved to be a difficult sell.
With history as a teacher, musical parodies have proved to be a difficult sell for a general audience, as is the case with this one.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com