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After she explained Google's opposition to the legislation, the co-anchor Matt Lauer noted that Comcast, the parent of NBC, "is in favor of that legislation, saying it's imperative to protecting content — copyrighted content — and avoiding piracy".
But what won't work – what can't work – is to pretend that the last 15 years never happened, that we are still operating in the old content economy as opposed to what journalism professor Jeff Jarvis has called the new linked economy, and that the survival of the industry will be found by "protecting" content behind walled gardens.
Look at this whole notion of protecting content in advanced ways.
Suddenly content was in in motion and content management needed to shift to protecting content on the move.
It was then that they realized content management was changing in a big way and it was going to be about protecting content in motion.
Stoppelman admits that there are flaws to the system, writing, Additionally, since protecting content integrity is a difficult task, our automated algorithm isn't perfect: sometimes legitimate content can get caught.
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The previous methods have mainly focused on protecting contents from unspecified attacks.
It is critical to have strong protections against infringement and to prevent circumvention of technologies that protect content.
Remember that when you are downloading copy protected content, no IP blocker, or proxy software offers 100% protection.
And this whole concept of intellectual-property creation and then being able to protect content or intellectual property is key.
Mr. Chorske, 32, is a senior director for corporate development, in Santa Clara, Calif., for InterTrust Technologies, a provider of digital technology that protects content.
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