For similar reasons, the authorities of the Pan American Games wanted to protect the exclusivity of their events by barring athletes from blogging or "vlogging" with audio or video content.
Companies like Budweiser pay hundreds of millions to have their names attached to the World Cup, but the sponsorships do not pack the same punch if two or three companies can claim to be the "official (fill-in-the-blank) provider of the World Cup," which is why FIFA goes to great lengths to protect their exclusivity.
John Doherty, a partner at London law firm Manches, said: "It will send a chill down the spine of all rights holders and make it much harder for them to protect the exclusivity of arrangements they make on a country-by-country basis.
The International Rugby Board chose to limit the online publication of still photographs to five for each half of the game, in part because it wanted to protect the exclusivity of its own subscription-based "match tracker," which features game commentary online along with a changing assortment of still photographs.
As soon as the album became exclusively available to iTunes Stores, Sony Music Entertainment handed down an edict that forbade retailers to put the album up for pre-order, as to further protect the exclusivity with iTunes.
What these reforms have in common is that they have protected the exclusivity of suburban public schools and have ensured that city students would stay put in city schools.
Certain fashion houses may think they are protecting their exclusivity by severely restricting their online footprint, but they're only hurting their bottom line.
Caruso Affiliated's website says it focuses projects in areas with "a high barrier to entry in the community surrounding the property, which protects the exclusivity of the project.
35 In order to protect the territorial exclusivity of all broadcasters, they each undertake, in their licence agreement with FAPL, to prevent the public from receiving their broadcasts outside the area for which they hold the licence.
Second, measures to protect brand name exclusivity such as reformulations and repackaging were also effective in curbing generic distribution.
When a new biologic was produced, the manufacturer usually obtained data exclusivity to protect the clinical trial data for the medicine, including safety and efficacy data.
