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The key behavior change intervention in this long-term randomized trial was a client-centered telephone counseling protocol that was guided by social cognitive [ 10] and prospect theories [ 11].
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Advances in prospect theory: Cumulative representation of uncertainty.
Prospect theory is the subject of this chapter.
Allowing for different latent decision making theories, i.e. Cumulative Prospect Theory and Expected Utility Theory, we find that the vast majority are Cumulative Prospect Theory types.
That research, called prospect theory, looked at how people make choices when risk is involved.
You and Amos Tversky are perhaps best known for prospect theory.
Prospect theory predicts that people would be inclined to gamble on a larger future loss.
Kahneman, Daniel and Amos Tversky, "Prospect theory: An analysis of decision under risk," Econometrica, 47, 263-291.
The research uses prospect theory to analyze how these factors influence their expectation on housing.
In particular, we introduce the cutoff effect into our prospect theory framework.
This study applies prospect theory to the selection of money back guarantee (MBG) contracts.
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