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Interest: audience interest profiles are key to identifying target users, choosing a provider with proprietary data on a large majority of your core market(s) is crucial.
OpenTable achieved control over valuable proprietary data on customer preferences and demand and established a hard-to-dislodge platform that is "table stakes" for a new restaurateur.
The beverage giant is now working with the World Resources Institute's Aqueduct Initiative and sharing its extensive global database of previously proprietary data on water availability and risk.
What is more, unlike China's aloof bankers, these innovators already have volumes of proprietary data on the online purchasing habits and creditworthiness of consumers.
Coca-Cola donated its proprietary data on local-level stresses on water availability for water risk atlas, Aqueduct's centerpiece alongside a 14-indicator water risk framework grouped into three categories: physical risk related to quantity, and to quality, and regulatory/reputational risk.
CHICAGO--Coaxed by a Boston-based advocacy group, two giant drug companies have released proprietary data on antibiotic resistance.
Similar(48)
The paper is based on proprietary data of Statistics Netherlands.
These complex assemblages of user-generated and proprietary data, dependent on gamified and unpaid contributions, are increasingly being used to market urban property, as real estate sites like Trulia and Redfin integrate Yelp reviews and Walk Score® values on their listings pages.
The proprietary data was based on 175,000 interview requests, says the company.
With data mining Chase has been able to drill down into the vast pools of proprietary data it has on its 25 million customers to fine-tune its offerings.
But little of that proprietary data is accessible on a nationwide basis, and virtually none of it is available to the public via the Internet.
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