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Not all broadband providers are making bets on proprietary content.
Microsoft has also added some options on its search site to search Microsoft's proprietary content like the Encarta online encyclopedia.
On the positive side, Mr. Keane said, "That kind of proprietary content that you can't get anywhere else distinguishes them".
MSN Premium, for $9.95 a month, adds firewall and virus software, and access to some proprietary content, most notably Webcasts of Major League Baseball games.
Hoyt H. Harper II, a senior vice president at Sheraton, said the Showtime partnership was part of a broader strategy to bring special viewing experiences and proprietary content to customers.
But a great deal of head-scratching produced no obvious pairings, primarily because America Online is a unusual hybrid that has thrived with a mix of virtual communities and copious proprietary content and services.
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When he got to his desk that Wednesday, his e-mail in-box was swollen with potential listings, all of them tagged and routed by a proprietary content-management system built by Flavorpill and known, somewhat ominously, as the Tool.
The Atavist essentially combines a storefront for individual stories with a proprietary content-management tool called Periodic.
With recent updates to EdgeRank, Facebook's proprietary content-ranking algorithm, your post's visibility is a function of affinity (how close you are to your friend, as measured by past interaction), weight (how many comments and likes your post received), and time decay (how recently you posted).
"By combining our catalogue of music artists and images with Emdigo's proprietary mobile content development technology, we are able to bring music fans a completely new and unique type of mobile phone content featuring our artists and animated graphics," said Adam Hiles, INgrooves COO.
"They are interested in building and creating proprietary branded content and proprietary technology," Mr. Chesler said.
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