That means giving those customers some value proposition beyond just telling them to sign up for another order-ahead app.
"If Nvidia can extend its cloud gaming proposition beyond a select beta test in California, then this would widen the desirability significantly," commented Mr Harding-Rolls.
Generally, they need to offer a value proposition beyond the original watch proposition which was, in short, "This watch will tell the time well".
When these product plans are realized on YouTube and Hulu, both will have a better value proposition beyond over-the-top TV alone.
Furthermore, additional features are being planned to enable its community of active travelers to exchange and share information, such as opinions or photos, taking the company's proposition beyond discovery and booking.
The startup is also eager to extend its value proposition beyond its interactive library of educational content, though, by allowing teachers to create virtual classrooms on top of its content, which work in concert with whiteboards, mobile devices and PCs.
Tapestry also says it plans to extend its proposition beyond helping families stay connected, to include community-based features, which founder Andrew Dowling describes as "retirement and other group-based group packages".
People, to be sure, are using alternative methods of transportation like scooter rental in the form of Scoot or bike-sharing within cities, but if Transit wants to get beyond just major metropolitan areas, it'll have to offer some kind of value proposition beyond that.
Strategic partnerships with application providers, product manufacturers and third party services will serve to expand jSpan's value proposition beyond remote connectivity.
